/* Портфолио /portfolio/: список с фильтрами и страницы кейсов (переменные — из baza.css) */
.pf-hero .kb-lead{max-width:860px}
.pf-hero-kpi{display:flex;flex-wrap:wrap;gap:12px;margin-top:18px}
.pf-hero-kpi span{display:flex;flex-direction:column;padding:12px 18px;border-radius:16px;background:#fff;border:1px solid var(--border);font-size:13px;color:var(--muted);min-width:0}
.pf-hero-kpi b{font-size:26px;line-height:1.1;color:var(--text)}
.pf-wrap{padding-top:8px;padding-bottom:56px}
.pf-intro{color:var(--muted);margin:14px 0 22px}

/* фильтры */
.pf-filters{display:grid;gap:10px;margin:8px 0 22px;padding:18px;border-radius:var(--r);background:#fff;border:1px solid var(--border);box-shadow:var(--shadow2)}
.pf-frow{display:flex;flex-wrap:wrap;align-items:center;gap:8px;min-width:0}
.pf-flabel{font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);width:76px;flex-shrink:0}
.pf-frow button{font-weight:600;font-size:14px;line-height:1.2;font-family:inherit;padding:8px 13px;border-radius:999px;border:1px solid var(--border);background:var(--soft);color:var(--text);cursor:pointer;transition:background .15s,color .15s,border-color .15s}
.pf-frow button i{font-style:normal;color:var(--muted);font-weight:700;margin-left:2px}
.pf-frow button:hover{border-color:var(--blue)}
.pf-frow button.is-on{background:var(--blue);border-color:var(--blue);color:#fff}
.pf-frow button.is-on i{color:rgba(255,255,255,.8)}
.pf-count{margin:2px 0 0;font-size:14px;color:var(--muted)}
.pf-empty{padding:24px;text-align:center;color:var(--muted)}
.pf-more{display:flex;margin:26px auto 0}
.pf-more[hidden],.pf-card[hidden]{display:none}

/* карточки */
.pf-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(270px,1fr));gap:20px}
.pf-grid-3{grid-template-columns:repeat(auto-fill,minmax(260px,1fr))}
.pf-card{display:flex;flex-direction:column;min-width:0;text-decoration:none;color:var(--text);background:#fff;border:1px solid var(--border);border-radius:var(--r);overflow:hidden;box-shadow:var(--shadow2);transition:transform .2s,box-shadow .2s}
.pf-card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.pf-card-img{display:block;aspect-ratio:16/10;background:var(--soft);overflow:hidden}
.pf-card-img img{display:block;width:100%;height:100%;object-fit:cover;object-position:top}
.pf-card-noimg{display:block;width:100%;height:100%;background:linear-gradient(135deg,#dbe9ff,#f3f8ff)}
.pf-card-b{display:flex;flex-direction:column;gap:8px;padding:16px 18px 18px;flex:1;min-width:0}
.pf-card-meta{font-size:12px;font-weight:700;color:var(--muted);text-transform:uppercase;letter-spacing:.06em;overflow-wrap:anywhere}
.pf-card-t{font-size:18px;line-height:1.3;overflow-wrap:anywhere}
.pf-card-kpi{display:flex;flex-direction:column;gap:4px;margin-top:auto;padding-top:4px;min-width:0}
.pf-card-t+.pf-card-tags{margin-top:auto}
.pf-card-num{display:flex;align-items:baseline;flex-wrap:wrap;gap:4px 8px}
.pf-card-num b{font-size:24px;line-height:1.15;color:var(--blue2);white-space:nowrap}
.pf-card-num small{color:var(--muted);font-size:13px}
.pf-card-sub{display:flex;flex-wrap:wrap;gap:2px 0;font-size:13px;line-height:1.35;color:var(--muted)}
.pf-card-sub span{white-space:nowrap}
.pf-card-sub span+span::before{content:"·";margin:0 7px;color:var(--muted)}
.pf-card-sub b{color:var(--text);font-weight:700}
.pf-card-tags{display:flex;flex-wrap:wrap;gap:6px}
.pf-card-tags span{font-size:12px;padding:3px 9px;border-radius:999px;background:var(--soft);color:#24427a}

/* страница кейса */
.pf-chips{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0 4px}
.pf-chip{font-size:13px;font-weight:700;padding:6px 12px;border-radius:999px;background:#fff;border:1px solid var(--border);color:#24427a}
.pf-case{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:36px;align-items:start}
.pf-main{min-width:0;display:grid;gap:26px}
.pf-main>*{min-width:0}
.pf-sec h2,.pf-stage h2{font-size:clamp(22px,2.2vw,28px);line-height:1.25;margin:0 0 12px}
.pf-sec p,.pf-stage p{margin:0 0 12px}
.pf-stage{display:grid;grid-template-columns:48px minmax(0,1fr);gap:16px;padding:24px;border-radius:var(--r);background:#fff;border:1px solid var(--border)}
.pf-stage-n{width:48px;height:48px;border-radius:14px;display:grid;place-items:center;font-weight:800;font-size:20px;color:#fff;background:linear-gradient(135deg,#0354d5,#18a5ff)}
.pf-stage-b{min-width:0}
.pf-done{list-style:none;padding:0;margin:4px 0 14px;display:grid;gap:6px}
.pf-done li{position:relative;padding-left:28px}
.pf-done li:before{content:"";position:absolute;left:0;top:5px;width:18px;height:18px;border-radius:50%;background:var(--green) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23fff' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5 9-10'/%3E%3C/svg%3E") center/12px no-repeat}
.pf-how{font-size:14px;color:var(--muted);padding:12px 14px;border-radius:14px;background:var(--soft);margin:6px 0 0!important}
.pf-how span{font-weight:800;color:var(--text)}
.pf-offer{margin:8px 0 12px;padding:18px;border-radius:18px;background:linear-gradient(135deg,#f1f7ff,#fff);border:1px solid var(--border)}
.pf-offer figcaption{font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.pf-offer blockquote{margin:8px 0 14px;font-size:clamp(18px,1.8vw,22px);font-weight:800;line-height:1.35}
.pf-of-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
.pf-of-cell{display:flex;flex-direction:column;gap:2px;padding:10px 12px;border-radius:12px;background:#fff;border:1px solid var(--border);min-width:0}
.pf-of-cell b{color:var(--blue2)}
.pf-of-cell small{font-size:12px;color:var(--muted)}
.pf-of-cell span{font-size:14px;overflow-wrap:anywhere}
.pf-of-cell.is-empty span{color:var(--muted)}
.pf-note{font-size:14px;color:#6b4a00;background:#fff7e0;border-radius:12px;padding:10px 14px}
.pf-q12{margin:6px 0 12px;padding:16px;border-radius:16px;border:1px dashed rgba(8,113,249,.35)}
.pf-q12-h{font-weight:800;margin-bottom:8px}
.pf-q12 ul{list-style:none;padding:0;margin:0 0 10px;display:flex;flex-wrap:wrap;gap:6px}
.pf-q12 li{font-size:13px;padding:5px 10px;border-radius:999px;background:var(--soft)}
.pf-result{padding:24px;border-radius:var(--r);background:#fff;border:1px solid var(--border)}
.pf-kpi-line{list-style:none;padding:0;margin:0 0 6px;display:flex;flex-wrap:wrap;gap:12px}
.pf-kpi-line li{display:flex;flex-direction:column;padding:12px 16px;border-radius:14px;background:var(--soft);min-width:0}
.pf-kpi-line b{font-size:24px;color:var(--blue2);line-height:1.2}
.pf-kpi-line span{font-size:13px;color:var(--muted)}
.pf-src{font-size:13px;color:var(--muted)}
.pf-cmp-wrap{margin:0 0 6px;border:1px solid var(--border);border-radius:14px;overflow:hidden}
.pf-cmp{width:100%;border-collapse:collapse;font-size:15px;line-height:1.35}
.pf-cmp th,.pf-cmp td{padding:12px 16px;text-align:left;vertical-align:middle;border-top:1px solid var(--border)}
.pf-cmp thead th{border-top:0;background:var(--soft);font-size:13px;font-weight:600;color:var(--muted)}
.pf-cmp tbody th{font-weight:500;color:var(--text)}
.pf-cmp td{white-space:nowrap;color:var(--muted)}
.pf-cmp td b{font-size:18px;color:var(--blue2)}
.pf-cmp small{display:inline-block;margin-left:6px;padding:1px 7px;border-radius:999px;font-size:12px;font-weight:700;background:var(--soft);color:var(--muted)}
.pf-cmp small.is-green{background:#e6f6ec;color:#137a3c}
.pf-cmp small.is-red{background:#fdecec;color:#b42318}
.pf-cta{margin-top:18px;padding:18px 20px;border-radius:14px;background:var(--soft);border-left:4px solid var(--blue2)}
.pf-cta p{margin:0 0 8px}
.pf-cta p:last-child{margin-bottom:0}
@media(max-width:640px){
  .pf-cmp thead{display:none}
  .pf-cmp,.pf-cmp tbody,.pf-cmp tr{display:block}
  .pf-cmp tr{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);border-top:1px solid var(--border)}
  .pf-cmp tbody tr:first-child{border-top:0}
  .pf-cmp th,.pf-cmp td{border-top:0;padding:8px 14px}
  .pf-cmp tbody th{grid-column:1/-1;padding-top:12px;padding-bottom:0}
  .pf-cmp td{white-space:normal;padding-bottom:12px}
  .pf-cmp td::before{content:attr(data-h);display:block;font-size:12px;color:var(--muted)}
  .pf-cmp small{margin:4px 0 0}
}
.pf-story h3{font-size:19px;margin:18px 0 8px}
.pf-takeaways ul{margin:0;padding-left:20px;display:grid;gap:8px}
.pf-shots-wrap{padding-top:8px;padding-bottom:20px}
.pf-shots.bl-gallery{display:grid;grid-template-columns:minmax(0,1fr);gap:14px;margin:0;min-width:0}
.pf-shots figure{margin:0;position:relative;overflow:hidden;border:1px solid var(--border);background:var(--soft);cursor:zoom-in}
.pf-shots.bl-gallery img{display:block;width:100%;aspect-ratio:auto;transition:transform .35s ease}
.pf-shot-main{border-radius:var(--r,22px);box-shadow:var(--shadow2)}
.pf-shots.bl-gallery .pf-shot-main img{height:auto}
.pf-shot-main.is-tall{aspect-ratio:16/10}
.pf-shots.bl-gallery .pf-shot-main.is-tall img{height:100%;object-fit:cover;object-position:top}
.pf-shot-badge{position:absolute;right:14px;bottom:14px;padding:7px 14px;border-radius:999px;background:rgba(6,12,28,.72);color:#fff;font-size:13px;font-weight:700;pointer-events:none;backdrop-filter:blur(6px)}
.pf-thumbs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.pf-thumbs figure{border-radius:16px;aspect-ratio:16/10}
.pf-shots.bl-gallery .pf-thumbs img{height:100%;object-fit:cover;object-position:top}
.pf-shots.bl-gallery figure:hover img{transform:scale(1.02)}
.pf-shots.is-photo .pf-thumbs figure{aspect-ratio:4/5}
.pf-shots.is-photo-wide .pf-thumbs figure{aspect-ratio:3/2}
.pf-shots.bl-gallery.is-photo .pf-thumbs img,.pf-shots.bl-gallery.is-photo-wide .pf-thumbs img{object-position:50% 30%}
.pf-shots.bl-gallery.is-photo .pf-shot-main img,.pf-shots.bl-gallery.is-photo-wide .pf-shot-main img{max-height:78vh;object-fit:cover;object-position:50% 35%}
@media(max-width:1080px){.pf-thumbs{grid-template-columns:repeat(3,minmax(0,1fr))}}
.pf-read{position:sticky;top:96px;padding:20px;border-radius:var(--r);background:#fff;border:1px solid var(--border);box-shadow:var(--shadow2)}
.pf-read-h{font-weight:800;margin-bottom:10px}
.pf-read ul{margin:0 0 16px;padding-left:18px;display:grid;gap:6px;font-size:15px}
.pf-read .kb-btn{width:100%}
.pf-start-note{margin:0}
.pf-back{margin:10px 0 50px}
.pf-hero h1{overflow-wrap:anywhere}
@media(max-width:1080px){.pf-case{grid-template-columns:minmax(0,1fr)}.pf-read{position:static}}
@media(max-width:640px){
  .pf-flabel{width:100%}
  .pf-filters{padding:14px;gap:6px}
  .pf-frow{gap:6px}
  .pf-frow button{font-size:13px;padding:6px 10px}
  .pf-stage{grid-template-columns:minmax(0,1fr);padding:18px}
  .pf-stage-n{width:40px;height:40px;font-size:17px}
  .pf-of-grid{grid-template-columns:minmax(0,1fr)}
  .pf-shots,.pf-thumbs{gap:10px}
  .pf-thumbs{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pf-thumbs figure{border-radius:12px}
  .pf-shot-main{border-radius:16px}
  .pf-shot-badge{right:10px;bottom:10px;padding:5px 11px;font-size:12px}
  .pf-grid{grid-template-columns:minmax(0,1fr)}
  .pf-result{padding:18px}
}
.pf-card-img{position:relative}
/* ниши: фильтр «направление → ниша», бейдж в кейсе, страницы /portfolio/niche/ */
.pf-hero-kpi a{display:flex;flex-direction:column;padding:12px 18px;border-radius:16px;background:#fff;border:1px solid var(--border);font-size:13px;color:var(--muted);min-width:0;text-decoration:none;transition:border-color .15s}
.pf-hero-kpi a b{font-size:26px;line-height:1.1;color:var(--text)}
.pf-hero-kpi a:hover{border-color:var(--blue)}
.pf-filters{min-width:0}
.pf-fscroll{position:relative;display:flex;flex-wrap:wrap;align-items:center;gap:8px;min-width:0;flex:1}
.pf-fscroll a[data-f]{display:inline-flex;align-items:center;gap:2px;font-weight:600;font-size:14px;line-height:1.2;font-family:inherit;padding:8px 13px;border-radius:999px;border:1px solid var(--border);background:var(--soft);color:var(--text);text-decoration:none;white-space:nowrap;transition:background .15s,color .15s,border-color .15s}
.pf-fscroll a[data-f] i{font-style:normal;color:var(--muted);font-weight:700;margin-left:2px}
.pf-fscroll a[data-f]:hover{border-color:var(--blue)}
.pf-fscroll a[data-f].is-on{background:var(--blue);border-color:var(--blue);color:#fff}
.pf-fscroll a[data-f].is-on i{color:rgba(255,255,255,.8)}
.pf-fscroll [data-f].is-off,.pf-fscroll.is-collapsed .is-extra:not(.is-on){display:none}
.pf-frow-scroll button{white-space:nowrap}
.pf-frow .pf-nmore{background:#fff;border-style:dashed;color:var(--blue2)}
.pf-nmore[hidden]{display:none}
.pf-nlink{margin:0;font-size:14px;font-weight:700}
.pf-nlink[hidden]{display:none}
.pf-nbadge{display:inline-flex;align-items:center;gap:8px;margin:14px 0 0;padding:6px 14px 6px 6px;border-radius:999px;background:#fff;border:1px solid var(--border);color:var(--text);font-weight:700;font-size:14px;text-decoration:none;max-width:100%;transition:border-color .15s}
.pf-nbadge span{padding:3px 9px;border-radius:999px;background:var(--blue);color:#fff;font-size:11px;letter-spacing:.06em;text-transform:uppercase}
.pf-nbadge:hover{border-color:var(--blue)}
.pf-nbadge+.pf-chips{margin-top:10px}
.pf-nmore-link{margin:14px 0 0;font-weight:700}
.pf-nsib{display:flex;flex-wrap:wrap;gap:8px;margin:8px 0 22px;min-width:0}
.pf-nsib a{display:inline-flex;align-items:center;gap:4px;padding:8px 13px;border-radius:999px;border:1px solid var(--border);background:#fff;color:var(--text);font-weight:600;font-size:14px;text-decoration:none;white-space:nowrap}
.pf-nsib a i{font-style:normal;color:var(--muted);font-weight:700}
.pf-nsib a:hover{border-color:var(--blue)}
.pf-nsib a.is-on{background:var(--blue);border-color:var(--blue);color:#fff}
.pf-nsib a.is-on i{color:rgba(255,255,255,.8)}
.pf-nall{margin-top:40px}
.pf-nall-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:18px 28px}
.pf-nall-g{min-width:0}
.pf-nall-g b{display:block;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.pf-nall-g ul{list-style:none;margin:0;padding:0;display:grid;gap:6px}
.pf-nall-g li{font-size:15px}
.pf-nall-g li i{font-style:normal;color:var(--muted);font-size:13px}
.pf-nall-g a[aria-current]{font-weight:800;color:var(--text);text-decoration:none}
@media(max-width:640px){
  .pf-frow-scroll{flex-wrap:nowrap;flex-direction:column;align-items:stretch}
  .pf-frow-scroll .pf-fscroll{flex-wrap:nowrap;overflow-x:auto;overscroll-behavior-x:contain;scrollbar-width:none;-webkit-overflow-scrolling:touch;margin:0 -14px;padding:2px 14px 4px;scroll-padding:0 14px}
  .pf-frow-scroll .pf-fscroll::-webkit-scrollbar{display:none}
  .pf-frow-scroll .pf-fscroll>*{flex-shrink:0}
  .pf-fscroll.is-collapsed .is-extra:not(.is-off){display:inline-flex}
  .pf-fscroll .pf-nmore{display:none}
  .pf-fscroll a[data-f]{font-size:13px;padding:6px 10px}
  .pf-nsib{flex-wrap:nowrap;overflow-x:auto;scrollbar-width:none;padding:2px 0 4px}
  .pf-nsib::-webkit-scrollbar{display:none}
  .pf-nsib a{flex-shrink:0;font-size:13px;padding:6px 10px}
  .pf-nbadge{font-size:13px}
}
.pf-card-new{position:absolute;top:12px;left:12px;padding:4px 10px;border-radius:999px;background:var(--blue,#0871f9);color:#fff;font-size:12px;font-weight:700;letter-spacing:.02em;line-height:1.4;box-shadow:0 2px 8px rgba(0,0,0,.18)}

/* ролики в кейсах «Видео и фото» (превью → iframe по клику, baza.js) и блок «что снимали / формат / где используют» */
.pf-videos{margin:6px 0 4px}
.pf-videos-h{font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin:0 0 12px}
.pf-videos .kb-videos{grid-template-columns:repeat(3,minmax(0,1fr));margin:0 0 8px}
.pf-videos .kb-videos.is-2{grid-template-columns:repeat(2,minmax(0,1fr))}
.pf-videos .kb-video figcaption{overflow-wrap:anywhere}
.pf-brief{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin:0 0 26px}
.pf-brief>div{min-width:0;padding:18px 20px;border-radius:var(--r);background:#fff;border:1px solid var(--border)}
.pf-brief dt{font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--blue2);margin:0 0 6px}
.pf-brief dd{margin:0;font-size:15px;line-height:1.5}
@media(max-width:900px){.pf-videos .kb-videos{grid-template-columns:repeat(2,minmax(0,1fr))}.pf-brief{grid-template-columns:1fr}}
@media(max-width:640px){.pf-videos .kb-videos,.pf-videos .kb-videos.is-2{grid-template-columns:1fr}}